ABOUT US

Solouk is an independent design brand born from a shared passion for creativity and a unified aesthetic philosophy. Founded in 2015 by Mohy Amirkhani and Yousha Bashir, the brand embodies a seamless collaboration between Mohy a self-taught designer who views fashion as a medium for self-discovery and Yousha, a multidisciplinary artist with a BA in Visual Arts (2011) and a history of international exhibitions. Guided by exploration, harmony, and artistry, Solouk’s creative perspective is quietly enriched by nature, music, and Eastern philosophy, grounding the designers in the present moment and connecting them to the natural flow of creativity.

Solouk’s signature style balances minimalism with dynamic complexity. Characterized by asymmetrical lines, strategic draping, and intricate patterns,Asymmetry in Solouk designs symbolizes impermanence and fluidity, while the interplay of contrasts femininity and masculinity, structure and softness challenges traditional fashion norms.

Solouk designs blend organic, semi organic fabrics with a refined use of color. Neutral tones form the foundation, enriched by bold, vibrant hues that bring energy and depth, reflecting the brand’s commitment to timeless artistry.

Rather than following fleeting trends, Solouk’s collections evolve as part of an overarching “family” of designs. This approach encourages sustainability and versatility, allowing wearers to mix and match new pieces with previous collections. By doing so, Solouk revitalizes past designs, reduces waste, and emphasizes the value of artisanal craftsmanship, creating timeless pieces that grow in significance over time.

Solouk offers exclusively handcrafted, made-to-order designs. they're pieces are in Limited quantity and carefully created to reflect individuality and uniqueness. ensuring a personal and thoughtful approach to fashion. A piece serves as more than clothing, it becomes a vessel for individuality, reflection, and connection.

At its heart, Solouk is more than a fashion label, it is a journey of discovery. Inspired by the spiritual philosophy of “Solouk,” Mohy and Yousha craft each piece as a reflection of their quest for harmony and meaning. Through their designs, they invite wearers to experience fashion as a profound expression of identity and existence, bridging the self with the world and the boundless possibilities of creativity.